When we started Sir Kensington’s, we didn’t know much about food or business, but there were two things we did know. First, we knew there was an opportunity to make better condiments for America, and second, we knew that we wanted to run a company that behaved in line with our values. From that beginning, the more we learned about food and business, the more the inherent tension between these two worlds revealed itself. As we grew the team, articulated our purpose, and did more business, with more products, for more customers, these two founding truths became only more true. Our goal became to both do good business, and business that does good.
Today, these two truths once again intersect with an announcement: Sir Kensington’s has become a Certified B Corporation.
Never heard of that, or not sure what it means? Don’t worry, you’re not alone. In short, B Corporations represent a global movement of people using business as a force for good. B Corps meet higher standards of social and environmental impact, transparency, and accountability to stakeholders, rather than just shareholders. You can think of it like certification for an entire business, what Fair Trade is to a cup of coffee, or USDA Organic is to a carton of almond milk.
At the core of the B Corporation Certification process is the B Impact Assessment, an extensive scorecard of our impact on all stakeholders of a business other than shareholders. In our case, that’s everyone from farmworkers to eaters, including the environment, employees, and local communities. The more value we provide to stakeholders, the higher we score on the assessment.The final assessment provides transparency in our policies for everyone to see. In that spirit, our assessment results will soon be available publicly for anyone who’s interested.