The way we grow, distribute, eat and dispose of food has dramatically changed. And not for the better. Genetically modified crops, caged hens, hidden sugars, exploitation of farmers and more have turned food into a super confusing, guilt-inducing, oddly-politicized minefield.

We're all about bringing back the integrity of food. So how we source our ingredients is quite important.

  • No GMOs

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    Absolutely, Positively

    No GMOs

    We are proud that none of our products contain genetically modified organisms (GMOs), as verified by the Non-GMO Project. That means the ingredients we use have not been messed with in a lab in order to resist pesticides or survive droughts. These GMOs can have adverse effects and negative consequences for small farmers and ecosystems. We prefer doing some things the old fashioned way.

    • We are a 100% non-GMO company.
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      • 100%
  • Happier Hens

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    We Have

    Happier Hens

    Our eggs are 100% Certified Humane Free-Range from hens that are able to move around freely and act as nature intended them to. They also eat diets free of antibiotics, growth hormones and animal by-products.

    We also transitioned 100% of our eggs to Certified Organic. This means our happy hens will now graze pastures free of synthetic chemicals and eat organic feed, making for healthier, happier soils and farmers, too.

    Happy hens make better eggs. Better eggs make people happy.

    • We have 100% happier hens supplying all of our eggs.
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      • 100%
    • Total number of hens impacted by our commitment to Certified Humane Free Range eggs:
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      • 71,422

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    Photo: Lucy Hewett

  • Thriving Farmers

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    Fair Trade &

    Thriving Farmers


    Nearly all of our sweeteners (98%) are certified by Fair Trade USA or Fair for Life, including our cane sugar, coconut sugar, and honey. This is important because small farmers that grow certain commodities, like sugar, lack power in the global food system and get squeezed by big players who undervalue their contribution. The fair trade system empowers farmers by paying them fairly and upholding high labor standards, allowing them to build sustainable livelihoods for their families and communities.

    We currently source organic cane sugar, honey, and coconut sugar certified by Fair Trade USA or Fair for Life, and we’re working to expand fair trade certification to other at-risk product categories.


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    The people behind the product: one of our honey farmers.

  • Lots More Organic

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    More, More, More

    Lots More Organic

    Organic farming is an important tool in our fight against the climate crisis, since healthy soil is better able to capture carbon from the air. See, food does have super powers! Organic food is also just a lot healthier for all of us to consume and safer for the people who grow and harvest our ingredients.

    That’s why we plan on doubling our volume of Certified Organic ingredients by 2023, over our 2020 baseline. We currently have one fully Certified Organic product, our Organic Mayonnaise, and as of January 2021, we increased our total certified ingredient volumes to 19.4% from our 2019 baseline of 15.7%. We were able to achieve this jump by beginning to transition all of our already Certified Humane Free-Range eggs to organic, too.


    Volume of Certified Organic Ingredients

    • 100%
    • 19%
    • 31%
    • 2021
    • 2023

    What does organic mean?

    • A holistic approach to farming that promotes ecological balance, biodiversity and cycling of resources — making it a whole lot more nourishing for every organism involved.
    • Uses natural methods to control pests and disease, instead of harmful “shortcuts” like herbicides or synthetic pesticides.
    • No harmful chemicals = cleaner soil and water, which is way safer for farm workers and surrounding communities (not to mention us eaters).
    • Plus, researchers believe that organic systems release 40% fewer carbon emissions than conventional!